Marketing Research Lead

About the role

Are you a research professional passionate about uncovering insights that drive business growth? Youi is looking for a Marketing Research Lead to oversee key consumer, brand tracking and creative research programs, turning data into actionable strategies that deliver real impact.

In this role, you’ll lead research initiatives including brand and ad tracking, audience insights, competitor analysis, and market opportunities. Working closely with both internal teams and external partners, you’ll design research plans, create questionnaires, and deliver findings that align consumer insights with business objectives.

As a rapidly growing challenger brand, Youi is focused on staying ahead of the competition. Your insights will be essential in refining strategies and driving success in a dynamic market.

A curious mindset is key—you’re driven to dig deep and uncover insights that fuel growth. With your expertise in research methodologies and analytics, you’ll translate data into impactful recommendations that guide business decisions.

If you're ready to make a significant impact at a fast-growing brand, join us at Youi and help shape the future with insights that matter!

Ways of working

This position can be situated at either our headquarters on the Sunshine Coast or in our Fortitude Valley office.

We operate with a hybrid approach, requiring office presence from Tuesday to Thursday on location, while offering the flexibility to work remotely on Mondays and Fridays.

If you are based in Brisbane, you will be required to travel to HQ two days per week.

Key priorities

• Lead and manage end-to-end consumer and creative research programs, ensuring alignment with business objectives.
• Develop research plans, define methodologies, and create questionnaires, balancing scope, budget, and timeline.
• Partner with external agencies when needed and collaborate with stakeholders to address business needs.
• Conduct fieldwork (e.g., in-depth interviews), analyse data, and distil insights into actionable recommendations.
• Present findings creatively to stakeholders and identify opportunities to drive strategy, customer experience, and brand value.
• Advocate for the consumer/customer and understand customer journeys in relation to business goals.
• Collaborate with internal teams to align research with business objectives and lead external engagement with research partners.
• Facilitate ideation workshops and foster a human-centered design culture across the organisation.

About you

• Bachelor’s degree in Business, Research, Marketing, Statistics, Mathematics, Psychology, or related field.
• Experience in market, preferably in a brand or agency setting (3+ years is a general indicator).
• Strong expertise in quantitative research and methodologies; qualitative experience is a plus.
• Proven track record working with research agencies (quant and qual).
• Exceptional communication and presentation skills, able to simplify complex data for non-research audiences.
• Strong analytical, problem-solving, and data analysis skills (SPSS proficiency).
• Excellent time management and prioritisation abilities.
• Skilled in building relationships with stakeholders and external partners.
• Strong negotiation skills with a collaborative mindset.
• Empathetic listener with a balanced perspective.
• Self-motivated and able to work independently in a fast-paced environment.
• Passion for research and human-centered design.
• Proactive in identifying risks and opportunities.

How to apply

We would love the opportunity to get to know you better, but we know it works both ways. Get to know a little more about us at youi.com.au and click "APPLY NOW" to take that next step. 

Youi is a part of the Circle Back Initiative, and we commit to responding to every application via our Talent Management Software.

Our Internal Talent Acquisition team exclusively manages all hiring processes, and we do not accept unsolicited resumes directed to hiring managers.

About Youi

At Youi, we believe in challenging the status quo. We're not your typical insurance company - and that extends to how we sell insurance and hire our team. With over 2,300 employees, we have ambitious goals to keep growing and continue delivering awesome insurance solutions across new products and distribution channels.

We pride ourselves on our diversity and individuality, both among our employees and the customers we serve. We believe that it is the unique combination of skills, perspectives, and experiences of our people that truly sets us apart.

Our company values – being dynamic, human-focused, awesome service, honest, and passionate – guide everything we do. We recognise and value the contributions of each team member to our culture and success.

At Youi, we're unafraid to be different, and we're looking for people who share our values and want to be part of a team that is making a difference in the insurance industry.